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Automated football match reviews

Ekstra Bladet, one of the biggest online news site in Denmark with more than 4 billion page views every year, wanted to increase their coverage of Danish lower league football and European football on their website, ekstrabladet.dk, as well as in the daily newspaper.

Automated journalism from IC Robotic provided them with a resource efficient solution. It has enabled Ekstra Bladet to automatically cover all the football matches they want, with a published match review article at the final whistle of every match.

  • Articles with Ekstra Bladet’s tone-of-voice and sharp angling

  • Instant high-quality post-match review articles after every match
  • Full integration in Ekstra Bladet’s CMS

Increased football coverage

Ekstra Bladet is able to cover more football matches than ever before, with high-quality post-match reviews every week. This enables more football fans to engage with ekstrabladet.dk’s football content while upholding Ekstra Bladet’s known journalistic quality. Furthermore, it allows them to target new reader segments, such as lower league football fans and other new leagues or countries, that were not covered before.

Also, the articles can be utilized in the daily printed newspaper to increase the number of articles and fill in potential gaps in their sports section.

Increased football coverage

Ekstra Bladet is able to cover more football matches than ever before, with high-quality post-match reviews every week. This enables more football fans to engage with ekstrabladet.dk’s football content while upholding Ekstra Bladet’s known journalistic quality. Furthermore, it allows them to target new reader segments, such as lower league football fans and other new leagues or countries, that were not covered before.

Also, the articles can be utilized in the daily printed newspaper to increase the number of articles and fill in potential gaps in their sports section.

Achieved in close cooperation

In close cooperation between journalists on Ekstra Bladet, and both developers and journalists at IC Robotic, a template was tailored to fit Ekstra Bladet’s journalistic identity and tone-of-voice. The data for the articles are supplied by a third-party data supplier and converted into variables by our algorithms, in order for the journalists to utilize the editor to generate the articles. They are now able to automatically write and publish thousands of articles every week, with Ekstra Bladets recognizable tone of voice and sharp angles.

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