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Fully robot-driven news media

IC Robotic’s user-friendly tool has enabled me to work actively with automized content creation and singlehandedly write almost 10 million unique articles
– Marie Falk Eriksen, Journalist at Lasso News

Lasso News wanted to create a fully robot-driven news site focused on instantly bringing news from the entire Danish business life in order to create a more transparent Danish business life. The purpose of the project was to deliver news based on all the data from CVR such as financial reports, changes in vital company personnel, and much more. They furthermore saw this as an opportunity to increase their presence on the search engines with a ton of highly relevant content on the long tail searches for small- and medium-sized companies and business people.

  • More than 8.6 million published articles – and counting

  • 200,000 monthly users and 700,000 monthly page views

  • 88.82 % of the traffic is generated from Google searches

IC Robotic’s user-friendly tool has enabled me to work actively with automized content creation and singlehandedly write almost 10 million unique articles
– Marie Falk Eriksen, Journalist at Lasso News

Media coverage of the entire Danish business life

We developed probably the most published journalist in Denmark, Mimi, who is covering the entire Danish business life – from the small one-person company and local business people to the largest multinational Danish companies and CEOs.

Mimi has published more than 9 million unique articles, which ensure Lasso News a great SEO-ranking when looking up Danish companies at Google. Within 3 months the site went from around 1,000 monthly users to more than 160,000 users, with almost all of them generated through Google searches.

Media coverage of the entire Danish business life

We developed probably the most published journalist in Denmark, Mimi, who is covering the entire Danish business life – from the small one-person company and local business people to the largest multinational Danish companies and CEOs. 

Mimi has published more than 9 million unique articles, which ensure Lasso News a great SEO-ranking when looking up Danish companies at Google. Within 3 months the site went from around 1,000 monthly users to more than 160,000 users, with almost all of them generated through Google searches.

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Making the company register come alive

By connecting to the Danish Central Business Register, CVR-registret, Lasso News receives data in real-time and generates an article instantly. The templates for the articles were created by Lasso News’ journalist, who created a variety of conditions for the templates in order to take the many scenarios from the business world into account. This means that Lasso News can generate thousands of articles every day, keeping Danish businesses and interested readers updated on the most recent and relevant news about the entire Danish business life.

The IC Robotic technology was initially invented and developed by Lasso X, and they now take full advantage of its journalistic and SEO potential with the Lasso News site.

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