Automated craftsmen descriptions

How MinHåndværker (Maguru) increased unique visitors and new website leads through automated craftsmen descriptions

MinHåndværker, a website that connects craftsmen with their potential customers, wanted to increase their online presence. The strategy was focused on ranking long-tail keywords related to specific craftsmen through automatic text descriptions for all craftsmen in Denmark.

The IC Robotic editor enabled the automatic generation of craftsmen descriptions for their 50,000 craftsmen in their database. Texts are based on data on each craftsman and are all unique from each other while focusing on the relevant keywords to optimize their SEO ranking. Furthermore, they provide their users with more insights about the different craftsmen to increase conversions.

  • More than 400% increase in unique visitors

  • More than 500% increase in website leads

  • More than 50,000 new unique and always updated craftsmen descriptions

“We would never have been able to cover all craftsmen in Denmark, without the help of IC Robotic’s editor… It has led us to more than five times as many website leads in just half a year.”
– Kaare Beck-Fischer, CEO at Maguru (MinHåndværker)

Increased online presence

MinHåndværker has managed to massively increase the number of visitors to specific craftsmen’s pages by targeting long-tail keywords. This strategy has resulted in better rankings on Google on all their related craftsmen search terms. Furthermore, it has helped increase their overall presence on Google.

They have managed to write a template, that includes all the relevant data variables on the craftsmen and covers relevant scenarios with the keywords that they want to target in their SEO strategy. Thus, all their 50 000 texts are specifically targeting the relevant keywords and search terms, while providing unique and relevant information for its readers.

Increased online presence

MinHåndværker has managed to massively increase the number of visitors to specific craftsmen’s pages by targeting long-tail keywords. This strategy has resulted in better rankings on Google on all their related craftsmen search terms. Furthermore, it has helped increase their overall presence on Google.

They have managed to write a template, that includes all the relevant data variables on the craftsmen and covers relevant scenarios with the keywords that they want to target in their SEO strategy. Thus, all their 50,000 texts are specifically targeting the relevant keywords and search terms, while providing unique and relevant information for its readers.

Bonzer-SEO

Increased website leads

MinHåndværker is run by Maguru, who helps craftsmen generate new leads and ensure that the craftsmen’s customers have the best customer experience possible. Through our collaboration, we have helped increase Maguru’s website leads by more than 500% in just 6 months. Furthermore, Maguru is now making sure that anyone looking for a craftsman always has the latest information on any craftsman easily available on their site.

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